Agency work

Copy editing & proofreading

Before and after, with the reasoning shown.

I am a copy editor and proofreader with agency experience refining high-volume marketing, corporate, and digital content. I improve copy clarity, verify factual accuracy, and provide actionable editorial feedback while preserving brand voice, integrating SEO, and updating internal style guides as needed.

Experienced in deadline-driven environments, I perform final quality-assurance reviews and collaborate with cross-functional teams to deliver polished, publication-ready content. My background in digital engagement strategy and communications provides additional context for editing assets intended for web, social, and marketing audiences.

What this work involves

Copy Editing & Proofreading: Line-by-line editing for grammar, syntax, flow, clarity, and structural coherence.
Fact-Checking & Technical Verification: Reviewing corporate reports, legal notes, and technical documentation for precision and data integrity.
Content QA & Layout Validation: Reviewing final creative deliverables across web, social, and print to catch design mismatches, text clipping, and missing files before client handoff.
SEO Alignment: Integrating primary and secondary keywords into headlines, subheadings, and meta descriptions without compromising natural brand voice.
Style-Guide Maintenance: Expanding internal style guides with targeted updates on regional localization protocols, formatting standards, and SEO metadata constraints.

Before and after

Social Media / News Carousels (e.g., Instagram Formats)

Original

The Ministry of health has announced new measures today, they want to curb the outbreak. See link in bio for more info.

Edited

The Ministry of Health and Social Services has announced new measures to curb the latest outbreak. Read the full report at the link in our bio.

Editorial rationale: Capitalized proper ministry names; fixed a comma splice; updated call-to-action for a more professional, authoritative tone.

News & Wire Copy

Original

Sanlam fraud accused claims investigator demanded sexual favours from his sister to get him bail.

Edited

Sanlam fraud suspect claims investigator demanded sexual favours from sister for bail.

Editorial rationale: Replaced the regional journalistic shorthand “fraud accused” with the standard wire term “suspect”; streamlined the trailing clause “to get him bail” to “for bail” to meet strict wire-service economy and headline speed.

Original

Nearly seven out of 10 households headed by people from Namibia’s marginalised communities do not have a toilet. This is according to the Namibia Statistics Agency’s (NSA) latest census report on marginalised communities. NSA statistician general and chief executive Alex Shimuafeni says 68.4% of these households have no toilet facilities. This means that for every 10 households, about seven have no toilet.

Edited

Members of Namibia’s marginalized communities head nearly seven out of 10 households that lack a toilet, according to the Namibia Statistics Agency’s (NSA) latest census. NSA Statistician-General Alex Shimuafeni said 68.4% of these households have no sanitation infrastructure.

Editorial rationale: Converted the passive descriptor (households headed by people) into a direct active clause (Members... head... households). Purged the repeating mathematical fractions to save space, applied Reuters hyphenation for the official title (Statistician-General), and maintained the standard % symbol with figures.

Out-of-Home (OOH) / Billboard Campaign Copy

Context: High-impact regional advertising where brevity, local context, and visual spacing are critical.

Original

Get the most best connectivity with the nations number one network provider today. Register now!

Edited

Experience the nation’s best connectivity. Join the number one network today.

Editorial rationale: Eliminated redundant modifiers (“most best”), corrected the missing possessive apostrophe in “nation’s,” and adjusted the call-to-action to sound active rather than administrative.

Marked up

Proofreading and layout checks on live client deliverables, with the flagged issue circled.

Body copy from a client email with red arrows marking three apostrophes set in inconsistent straight and curled styles. — **Flagged inconsistent apostrophe style usage**; standardized to a single style throughout.

An editorial card reading “1. Sustainable Fabrics Take Centre Stage” with a red vertical line down the left margin showing the lower lines falling out of alignment. — **Flagged uneven text alignment** affecting the visual presentation.

The date range 2025–2026 set large, with the connecting hyphen circled in red. — **Replaced the hyphen with an en dash** to correctly denote a range.

A “Nursing Care Services” web panel with red circles around five list items whose capitalization differs from the rest of the list. — **Identified and corrected inconsistent capitalization** throughout the list.

A heading reading “Initial fiting” with the misspelled word circled in red. — **Corrected a spelling error; standardized title capitalization** according to the established style.

A project card titled “Clipper Wash Bank Protection” with a red circle around a dark tarpaulin in the foreground of the photograph, marked as a distraction to crop out. — **Recommended cropping the image** to remove distracting visual elements and improve composition.

These samples reflect my commitment to the editorial standards that underpin polished, professional communication.

Start a conversation